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How real-time 3D product visualization can elevate the existing CPQ landscape

In Today’s competitive market, companies are always looking for ways to make the sales process smoother, faster, and more engaging. CPQ (Configure, Price, Quote) software has revolutionized how businesses handle complex configurations and deliver precise quotes with efficiency. But what if you could combine this structured approach with high-quality, real-time 3D visualization? Integrating CPQ with immersive 3D visualization technology can unlock new levels of customer engagement, bringing products to life and enhancing the overall buying experience.

Imagine being able to let customers interact with high-quality digital twins, personalizing and viewing each modification in real time. This isn’t just about changing colors or selecting from a list of options; it’s the opportunity to truly make a product your own—adding unique characteristics and custom details that reflect personal style or specific needs. Here’s how TwikBot 5 elevates CPQ beyond just configuration and pricing, giving your customers an experience they’ll remember.

Why visualization is the key to modern sales

Today’s customers expect more than just product features and prices—they seek an engaging and memorable buying experience. Traditional CPQ systems are fantastic for managing configurations and pricing but often lack the level of interaction customers crave. High-quality realtime 3D visualization adds that missing piece, allowing customers to explore products in-depth, tweak them to their liking, and see them come to life on the screen.

With high-quality 3D visualization, businesses aren’t just selling products; they’re creating immersive digital experiences that empower customers to design products that fit their unique needs. This boosts customer confidence, encourages more informed purchases, and ultimately, helps your business stand out in the marketplace.

Portapivot empowers customers to design and price custom doors through an interactive 3D configurator, powered by Twikit’s personalization software.

The real value of high-quality real-time 3D visualization in CPQ

  1. Confident, informed decisions
    When customers can see a high-quality digital twin of what they’re about to buy and modify it in real time, it transforms the buying experience. From customizing colors and features to adding unique design elements or specific functional details, high-quality 3D visualization lets customers experience the product as if it’s already theirs. This immersive, interactive view increases confidence, speeds up decision-making, and leads to fewer last-minute changes or doubts.

  2. Fewer headaches, fewer returns
    Misunderstandings about a product’s look and feel often lead to returns and costly rework. When customers have a clear, interactive view of what they’re ordering, these misunderstandings drop significantly. High-quality 3D visualization reduces errors and increases satisfaction right from the start.

  3. What you configure is what you get
    TwikBot 5 ensures that the product customers configure on screen is precisely what they’ll receive. Its high-quality digital twins are manufacturing technology agnostic, seamlessly integrating with any production method—from 3D printing to traditional manufacturing. This “What You Configure is What You Get” approach eliminates any surprises, enabling businesses to deliver on customer expectations with complete accuracy and reliability.

  4. Standing out in a crowded market
    Offering high-quality 3D visualization with CPQ sets your brand apart. This extra layer of interactivity isn’t just impressive; it builds trust and loyalty by delivering a customer-centric experience.

Streamline manufacturing: Create a seamless order-to-production flow by capturing production files and briefings for each unique product configuration.

TwikBot 5: CPQ meets the next level of high-quality real-time 3D visualization

TwikBot 5 combines an intuitive user experience with remarkable flexibility, designed to support non-destructive workflows and rapid product updates. Its architecture allows users to make adjustments without affecting previous configurations, ensuring a smooth and efficient process as products evolve. Businesses can deploy TwikBot 5 across different digital channels, ensuring customers have seamless access at every touchpoint.

With real-time updates, any changes to configurations, pricing, or features are instantly reflected, maintaining accuracy and consistency. And when it comes to personalization, TwikBot 5 goes beyond the basics, enabling customers to add unique touches—whether it’s custom engravings, specialized finishes, or adjustable components that suit specific requirements. TwikBot 5 empowers sales teams to respond to market demands and product changes with speed and precision, all while ensuring that customers experience the latest options first-hand.

Real-world applications of TwikBot 5 in CPQ

  1. Automotive
    Picture this: a customer configuring their dream car, choosing colors, trims, wheels, and accessories, all in high-quality realtime 3D. With TwikBot 5, customers can go even further by adding truly personal touches—like custom interior materials or unique logo placements—helping automotive brands bring a showroom experience directly to customers’ screens.

  2. Manufacturing
    For complex B2B sales, TwikBot 5 empowers buyers to take full control in creating detailed product configurations, specifying unique dimensions, materials, and finishes. This leads to smoother sales, more valuable conversations, and a reduced risk of misconfigurations, ensuring that products meet precise requirements.

  3. Consumer goods
    Whether it’s furniture, sports equipment, or fashion, TwikBot 5 enhances e-commerce by allowing customers to personalize items to fit their unique style or needs. This could include selecting specific materials, adding custom embroidery, or adjusting dimensions. This doesn’t just improve the shopping experience—it boosts conversion rates and customer satisfaction by enabling people to create products that feel like their own.

What you configure is what you get: a 3D product configurator provides customers with a precise, digital representation of the end-product, reducing errors and increases satisfaction

Conclusion: The future of CPQ is here

As customers expect more from their online shopping experiences, integrating high-quality realtime 3D visualization into your CPQ workflow isn’t just about keeping up—it’s about staying ahead of the game. With TwikBot 5, traditional CPQ transforms into a visually engaging, highly interactive experience that resonates with customers and drives sales.

Ready to see how TwikBot 5 can elevate your CPQ offering? Discover how digital twins can simplify buying journeys, boost conversion rates, reduce errors, and increase customer satisfaction—enhancing your sales process from start to finish. Contact us Today to learn more.

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