Mobility

In automotive the OEMs implement different strategies towards customization. Hyper-personalisation is at the core of high-end OEMs. Mass-market OEMs have an industrial focus on standardised vehicles, for those OEMs it’s about letting their customers only customize specific parts and accessories while standardizing the rest of the vehicule. Mass customization is the process of producing goods that meet individual customer needs, while still maintaining the economy of scale. Both high-end and mass-market OEMs need robust processes to scale sales and production of customization. Twikit’s software platform enables precisely that.