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Visual, immersive CPQ for complex machinery

Turn machinery sales into an intuitive 3D experience that accelerates buying decisions and streamlines your CPQ workflow. By visualizing every configurable option in real time, customers gain immediate clarity, sales teams reduce back-and-forth engineering effort and quotes become faster and production-ready.

Machine configuration

How modular configuration accelerates machinery sales

Modular machine configuration introduces an instant, rule-based product logic layer as an additional revenue stream next to fully tailor-made, engineering-heavy machines. This modular, interactive experience accelerates sales cycles, reduces manual errors and enables the delivery of production-ready outputs.

Engineering to order

  • Product logic and design rules are predefined, enabling instant configuration without new CAD work
  • Real-time 3D visualization ensures every option is validated and production-ready
  • Automated quote generation connects pricing, options, and approval flows
  • Confirmed configurations generate all required manufacturing data, integrated with ERP and MES systems
  • Configure to order

  • Automated quote generation connects pricing, options, and approval flows

  • Product logic and design rules are predefined, enabling instant configuration without new CAD work
  • Real-time 3D visualization ensures every option is validated and production-ready
  • Confirmed configurations generate all required manufacturing data, integrated with ERP and MES systems
  • Experience how machinery OEMs elevate their CPQ workflows with 3D visualization

    With validated options built directly into the configurator’s ruleset, both sales teams and customers can receive instant visual feedback and accurate pricing. Explore the track loader configurator below and experience how real-time 3D visualization makes configure-price-quote workflows clear, interactive, and immersive.

    A seamless digital workflow from configuration to manufacturing

    Dimensions, add-ons, power supply, connectivity options, safety features, compliance standards and service packages are all embedded within a single rule-driven configurator with every change validated instantly in the 3D, ensuring precision at every step.

    Turn complex machinery sales flows into intuitive, error-free experiences where each confirmed configuration becomes the single source of truth, supporting internal processes from visual CPQ through to manufacturing exports.

    Visual, guided selling

    Allow customers to see their specific configuration in real time, based on functionalities, dimensions and add-ons clearly represented before purchase.

    Fast, accurate quoting

    Manual quoting slows down deal cycles and increases errors; visual CPQ tools are becoming essential for automation, speed and precision.

    Design to production

    Bridging the gap between sales and production. Each confirmed configuration flows directly into manufacturing, backed with BOMs, CNC data, assembly files and more.

    Advanced configuration

    Demand for tailored machinery and robotics solutions continues to rise. Companies must balance flexibility in configuration with operational efficiency.

    AssemblyLine
    Machineassembly

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