Bring every rider’s vision to life with 3D bike configuration

Bring your bike lineup to life with immersive, real-time 3D configurator experiences that connect design, sales, and production.

Whether online or in-store, empower riders to personalize every detail—frames, drivetrains, colors, decals, components, and accessories—while ensuring every configuration is validated and ready for production. The result? A faster, more engaging buying journey, streamlined order management, and automated manufacturing flows for bike configuration at scale.

Common challenges in bike configuration

Customization drives sales. Today's riders expect a variety of choices across frames, drivetrains, motors, batteries, wheelsets, colors and decals. While this personalization fuels growth, it also creates complexity across design, sales, and production — making it difficult to manage and scale.

Variant complexity

Growing variations across models, years, parts, and accessories make it hard to maintain consistency and control.

Disconnected workflows

Rules, visuals, and pricing logic typically live in separate tools and are rarely in sync. E-commerce is often limitted in dynamic configurations and bundles.

Dealer experience gaps

Dealers lack guided configuration tools, resulting in low attachment rates and missed upselling opportunities.

Manual processes

Manual build checks and order re-entry extend lead times and increase error rates.

How INTENSE digitizes their frame first product line

Twikit supported Intense Cycles, a US-based premium bike brand, in developing a 3D configurator workflow for their frame lineup.
Riders can select components and accessories to create their perfect bike on top of the chosen frame and see the result in real time 3D.

New accessories can be added to the configurator with ease, while the built-in configure-price-quote (CPQ) functionality automatically updates the price as customers make their selections. Once an order is placed, a complete bill of materials is generated, allowing each bike to be assembled to order.

This isn’t about choosing a pre-configured option; this is a bike built around you. But this goes deeper than just choosing colours or components. It’s about creativity, expression, and bringing your personality into every ride.

Mike Carr VP of Sales and Marketing at Intense Cycles

Configure and visualize in real-time 3D

Explore our demo configurator below and imagine the endless possibilities. Interested in what it can bring to your brand? 

Get in touch

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The Twikit solution

TwikBot unifies real-time 3D, configuration logic, and manufacturing output so customization becomes repeatable, not bespoke.

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